Thursday 26 February 2009

Man United ace - a top class footballer or one that continually flatters to decieve?

I ask you, how do you feel about Luís Carlos Almeida da Cunha - more commonly known as Nani. Is he a top class player? Can he become a world class player? Or does he just flatter to deceive? I for one think he has great potential and can go on to be a fantastic player for Manchester United and Portugal.

Nani, in recent months has been on the receiving end of lot of bad press, and criticism from many, including the fans, who it seems want him out in the summer and don't rate him as a top quality footballer. I feel this is a little hasty being he has only spent 18 months or so in England and is still relatively young.

Upon his transfer from Sporting CP in July 2007, he was seen as another Ronaldo (not the fat one) and throughout the double winning season it proved to be, as he played extremely well when given a chance, ending up with 4 goals and 11 assists in 25 starts. His star was burning brightly and who could forget his show of ‘petulance' against Arsenal in the F.A. Cup, a moment that should have endeared him to the Stretford End faithful for life.

Sir Alex Ferguson is quoted as saying, "when he develops that he will be an outstanding talent. He has courage and speed, can play with both feet and does not melt in big atmospheres." Now who would dare argue with a knight of the realm? Cristiano Ronaldo has also complimented his compatriot Nani, praising his ability, "I really hope he has the same success as me, or even more, because he's got the ability to do this." A compliment from a truly world class player, who it would seem knows him better than most, whilst also training with him every day, he surely cannot be wrong?

This season I admit he has suffered a bit from lack of form and his final ball and decision making have been called into question, but I think this is merely second season syndrome and a willingness to exceed the high expectations he has set for himself. Although left out of the team for the season beginning he has subsequently forced his way back into Sir Alex's plans with a string of good performances in the Carling Cup.

All Nani can do is learn. Learn to play a good final ball, learn when to play this final ball and learn to help out when the team is on the backfoot. All things which will take a little work, but he most certainly has the potential to do so and become a great player ... a possible world beater. QPR coach Paulo Sousa is backing Nani to become a success in the future. "Nani is very explosive, very strong and fast," he said. "I think that in the next five or 10 years, he and Cristiano Ronaldo can become the best players in the world."

Tuesday 24 February 2009

Will events of recent weeks stack the odds in Madrid's favour?

A meeting of the 3rd most successful and most successful sides in the history of the Champions League should be a delight for every football fan, but the only meeting between these two European stalwarts was a damp squib of a final in 1981, which Liverpool won 1-0. I hope and pray the 2009 last 16 ties between these great clubs proves otherwise.

This match pits two teams of contrasting fortunes against each other, Real Madrid are most certainly on the up thanks to Juande Ramos and Liverpool in a relative crisis thanks to Rafa Benitez. A finely balanced tie awaits. Real were in turmoil before the former Spurs boss took over, but since then he has led them to 9 consecutive wins, conceding only 2 paltry goals and given the Madrid faithful renewed hope in the race for La Liga, only two weeks ago Barcelona were 12 points clear but that lead is now 7 points. The wind of change and optimism is blowing a gale in the Spanish capital.

The defensive frailties that were so often exposed during the opening months of the season have been discarded, Fabio Cannavaro looks imperious and back to his 2006 best, Pepe alongside him is fast, strong, has great awareness and is excellent in the tackle, even erasing those frequent lapses of concentration. Sergio Ramos on the right can dominate a game from his position, great going forward and masterly in defence. The left back slot is a problem area Benitez may look to exploit, as Gabriel Heinze, Marcelo and Drenthe look ill at ease when playing to Cannavaro's left.

Lassana Diarra has been breathtaking since his move from Portsmouth, filling the void left by Claude Makelele with consummate ease, doing the job of a ‘water carrier' and winning the ball for Wesley Sneijder, Gonzalo Higuain and Arjen Robben to wreak havoc. Raul, breaking records in every game he plays it seems will be looking to add to his impressive tally of 64 Champions League goals. A menace Liverpool will ignore at their peril.

Going into this game, Steven Gerrard is a doubt for Liverpool, although in the squad he is carrying a hamstring injury. I however, have no doubts that he will play, at least some part, given his importance to the side. Fernando Torres is another match winner and it will be vital to Liverpool that both are involved. Dirk Kuyt has also proved that when the Champions League calls he is there to answer, doing so on a number of occasions.

Having witnessed Liverpool play a major part on this competition in recent years, I feel this may be a game to far. They have practically gift wrapped Manchester United the title and after a disappointing performance against the blue half of Manchester, I can see this dent in confidence affecting them. Along with Rafa's contract ‘negotiations' the club is not as stable as it should be going into such an important game. They have lost momentum at such a vital stage of the season, but never write them off.

Can THIS man deal Chelsea a critical blow in their quest for success?

On Wednesday, Claudio Ranieri brings his Juventus side to Stamford Bridge a place he is extremely familiar with, and place that has renewed optimism after the appointment of Guus Hiddink. I ponder, whether the tinkerman can deal Chelsea a critical blow in their hunt for trophies in 2009.

A couple of weeks ago, with Luis Felipe Scolari at the helm, I would have called this game a banker for the Bianconeri. Juventus, flying high in Serie A and playing some extremely exciting football, looked a test too far for a Chelsea side who struggled at home in addition to looking jaded and disjointed. A Juventus victory was never in doubt. However, over the last two weeks Scolari has been replaced with a Dutch master tactician, capable of lifting this team from the doldrums and instilling a belief and vigour into a tired side.

Chelsea looked rejuvenated against Aston Villa, controlling large parts of the game, especially the first half. Didier Drogba looks more interested than he has done in recent weeks, while Nicolas Anelka continues to find the back of the net. Along with Lampard, this attacking threat is one Juve cannot treat lightly. As you would expect, Chelsea have a mean defence that is lead by iconic centre back John Terry and has only conceded 15 goals in the Premier League this season. Surely it isn't all that bad for Chelsea?

Juventus on the other hand have been struggling for form of late, Captain, talisman and general ‘Mr Juve', Alessandro Del Piero has been rested and the Bianconeri have struggled. Although they have found it tough, the results have still been positive, even if performances have not. The goal threat of Amauri is a potent one, as he already has 12 in Serie A this season. Furthermore, returning goal machine David Trezeguet and World Cup winner Vincenzo Iaquinta cannot be overlooked.

For me the midfield will be key, as Tiago looks set to face his former club and prove his doubters wrong. Sissoko, Nedved and Camoranesi look set to line up in London, in a midfield I am not entirely convinced about, given Nedved's age and Camoranesi's lack of quality (in my opinion) and fitness (fact). Hopefully Claudio Marchisio and Marco Marchionni get the nod, as they have been outstanding all season.

Moreover the Juventus backline includes the best goalkeeper in the world, Alex Manninger ... sorry I mean, Gianluigi Buffon. Alongside Giorgio Chiellini will be either Nicola Legrottaglie or Olof Mellberg, with Zdenek Grygera and Cristian Molinaro receiving the full back berths. Ranieri's side has a somewhat youthful look about it, with the tactician forced to utilise the ‘kids' as Juve rebuild from Calciopoli. This could be a decision, although somewhat forced could be a masterstroke, because as we well know, "you can't win anything with kids."

Monday 23 February 2009

A real cat and mouse for Arsenal, which is simply too close to call

Arsenal embark on another European adventure as they host AS Roma at the Emirates. This looks as if it will be an extremely tight match between two visually enchanting sides. Both like to play an expansive attacking game and to have such attacking talents on show as Robin Van Persie, Samir Nasri and the awesome Francesco Totti. The ingredients and potential for a goal fest are there.

Arsenal go into this game knowing that the last time these two side met in European competition they conquered their roman counterparts 4-2 on aggregate in 02/03. Both sides have moved on and in Arsenal's case have regressed. Roma on the other hand did have a disastrous start to the season, which saw them 6th from bottom at one point, but have since gone on a fantastic run which now sees them 2 points off a Champions League spot. In comparison Arsenal are a massive 6 points away from Champions League qualification.

With all the attacking talent on show, I feel the tie will be settled by the capability of the defensive structures implemented by each team. Roma have shipped a rather large number of goals this season, 31 in total, whereas Arsenal have only conceded a modest 24 goals in comparison. Will it be Juan and Mexes who come out on top or can Toure, Gallas, Clichy and Sagna have the last word? We shall certainly see an interesting battle between Van Persie and Mexes develop.

Roma will be looking to the attacking flair of Totti to provide the bullets for the beast, Julio Baptsita (a former Arsenal flop) and Mirko Vucinic, who has been explosive this season, scoring spectacular goal after spectacular goal. Along with Danielle De Rossi marshalling a talented midfield, it seem the loss of Fabregas will be monumental to the Gunners as they have no one to fill such a large and important void in their team.

Arsene Wenger has it seemed already worked out the Giallorossi's tactics "I don't believe Roma will come for a goalless draw. They will play in an Italian way; catch us on the break because they know an away goal will give them a good chance. We will have to have a spot-on defensive performance and score goals against them," he told Sky Sports News
Roma have only been beaten once in 2009 and look to generate further success in a competition, which culminates at their home on 27th May, which will be an occasion they will not want to miss. Arsenal on the other hand may not be winning games but they are certainly not losing them. An intriguing tie awaits and one which I cannot call.

Will Sir Alex Ferguson have the last laugh?

It's Fergie vs. Jose once more in a bout that has gone well beyond the specified 12 rounds. Sir Alex once again faces a foe who has got the better of him over the years, beginning at Porto with that famous sprint down the Old Trafford touchline then continuing at Chelsea where Mr Mourinho caused a full scale shift in power from the north-west to the south-east. This Manchester United are a wholly different animal and Fergie will no doubt be looking to overcome an obstacle he has, so far failed to conquer.

Looking at the league form of both teams, they appear more or less identical ... on paper anyway. United have a record of 19 wins, 5 draws and 2 defeats in 26 games, almost identical to Inter's 18 wins, 5 draws and 2 defeats in 25 matches. United have scored 46 and conceded only 11, compared to Inter's equally impressive record of 44 scored and 18 conceded. It seems nothing can really separate the two on paper.

The form of both sides is also extremely similar with Inter often scraping wins with erratic performances and often relying on the enigmatic yet brilliant Zlatan Ibrahimovic to set them apart from the opposition and lift them from the quagmire. He has had a plethora of partners this season, from Julio Cruz to Mario Balotelli and the forever-jaded Adriano. It appears once more that with Adriano's off field issues hampering his season, and Balotelli's apparent inability to tow the line, Inter will once more rely on their Swedish talisman.

Coupling a solid midfield that will no doubt look to provide the ammunition for Ibrahimovic et al. Inter have built from a solid foundation of Maxwell, Ivan Cordoba, Christian Chivu and Douglas Maicon. With 18-year-old Davide Santon impressing in recent games it seems he will start at left back against United, as he is unable to displace the fabulous Maicon on the right side. Maicon is the best right back in the world, excellent defensively and a wonder going forward, he makes the right side his own, and is definately a player United should fear.

Manchester United on the other hand posses some very effective weapons of their own, in the shape of Rooney, Tevez, Berbatov and of course FIFA World Player of the Year Cristaino Ronaldo. This is a front line that can unlock even the tightest Catenaccio (door-bolt or padlock) defence. But United's success has not been built on this rapturous attack but a defence that gives away fewer goals than the military gives away secrets. Fourteen clean sheets in-fact, beating a record previously set by Jose Mourinho's Chelsea.

While United go into the tie with major defensive worries, Vidic is suspended, Neville, Brown and Evans are all injured, it seems a young back line will be marshaled by Rio Ferdinand. A job that will bring the best out of him, but one Jose will be keen to exploit.

With the mind games well and truly underway Jose has the belief in his players, stating, "I have immense confidence we will do it." While Ferguson has been more complimentary in his view of Jose Mourinho calling him, "one of the best coaches in the world, amazing" It therefore remains to be seen, which one of these terrific coaches triumphs ... the godfather or indeed the young pretender.

Tuesday 17 February 2009

The Scudetto is now very much Inter's to lose

Well, well, well ... the Derby della Madonnina did not fail to disappoint. Inter were the immoveable object and Milan the irresistible force. But it was Inter who prevailed on the night, running out 2-1 winners. Adriano struck (with his arm) on 30 minutes then Dejan Stankovic powered in a fantastic right foot shot from the 18 yard box to double Inter's lead, but Milan staged a fight back in the second half and pulled one back through Pato, and had an Inzaghi strike disallowed for, rather surprisingly ... offside. All in all Inter were the better team with the defensive frailties of Milan exposed once more.

A few conclusions can be drawn from the game firstly, the Scudetto is Inter's to lose and Milan are most definitely out of the race for the title. Also it is clear the AC Milan defence is in much need of an overhaul, with the centre back position being a priority after Kakha Kaladze's horror show and Paolo Maldini'a advancing years. The time is now -or the summer at least- for the Rossoneri to completely renovate the back line.

Inter on the other hand were surprisingly solid at the back, Walter Samuel and Christian Chivu were largely untroubled by the barrage of Milan crosses, Maicon was absolutely fantastic down the right hand side and for me is the best right-back in the world at the moment. In addition, the assured performance of Davide Santon was a joy to behold and his levelheadedness seemed beyond his years, though he still has some way to go to become the reputed ‘new Maldini'.

Ronaldinho had an adequate evening and showed glimpses of his ability but to quote one BBC commentator he was, "economical with his movement" and along with Beckham, he couldn't unlock a rigid Inter defence. Pato for all his skill, enterprise and effort he looked extremely isolated up front and needs a strike partner immediately. Inzaghi, on his introduction did improve Milan's attacking options and scorer what would have been a cracker of an equaliser, if he managed to stay onside, but apparently he was born offside and so it proved.

Adriano and Ibrahimovic make an impressive pair, the pace, power and industry of Adriano very much compliments the nimble, quick-witted and incisive Zlatan. Supported by Stankovic and a wonderful Maicon, Inter looked threatening every time they approached the Milan penalty area and should have had at least four.

Following the game Milan coach expressed his distaste at the awarding of the first goal, "As for Adriano's goal, I'd say his header was certainly not going into the net, the hand was decisive for the goal. Whether it's voluntary, I cannot say, but the ball was clearly not going on target. I would call that a fairly clear incident. The player is totally clear to jump and under no pressure. It's easy to judge"

While Jose was his usual self when asked about the nights events, "I don't think Milan deserved the draw, as we were strong for a long time. I know Milan reacted well at the end, but we had the chances to seal it." And Inter President Massimo Moratti couldn't help but rub salt the in the Diavolo's wounds," We should have won by more, but the most important thing was that we got the result and did so by showing strength and determination."

What next for the Rossoneri? 3rd place and the UEFA Cup? It seems that's the best they can hope for. Inter on the other hand have 3 in a row (the 2004 Scudetto was awarded to no-one) undeniably within their reach, the Coppa Italia and a mouth-watering Champions League tie with Manchester United to look forward to. For the moment the top dogs in the fashion capital are Il Biscione (the big grass snake).

Monday 16 February 2009

Man United's young guns paint an ominous picture for the rest of the Premier League

When people talk about young players and especially a group of youngsters, the first thought always seems to go to Arsene Wenger's ‘Young Gunners' but I think the current Manchester United crop of young players should be given more of a mention.

At the end of the F.A. Cup 5th round game against Derby, Manchester United finished the game with over half the side under the age of 23. With such a convincing win, albeit over Championship opposition the future of the United squad seems in very good hands (or feet, if you wish).

Players such as the Da Silva twins, Possebon, Jonny Evans and Danny Welbeck have integrated well into the side, coping with the pressures of first team football with ease. Rafael Da Silva has made the right-back slot his own, usurping the likes of Gary Neville and Wes Brown, something that is no mean feat. In Fabio Da Silva's brief first team outings, he has seemed just as assured as his brother, but he has the immaculate Patrice Evra for competition, so it may be a while before he inevitably takes the left-back slot.

Jonny Evans has been an integral part of the United defence this season, partnering both Ferdinand and Vidic to good effect. This has seen his reputation grow and can now be considered 3rd choice centre-back at Old Trafford, and a big future appears to be assured. Especially when he can make the attacking threat of Didier Drogba appear non-existent.

Darron Gibson gave a man of the match performance against Derby and is a former reserve team player of the year, but he is nearing a crossroads in his career and must take the first team opportunities he is given or move on to pastures new to further his career. Possebon does look to be an excellent acquisition and is on the fringes of the side, but may find it difficult to displace Carrick, Scholes, Anderson and Darren Fletcher.

How do you solve a problem like Carlos Tevez? With Danny Welbeck ... that's how. Welbeck has certainly looked impressive in his rare first team outings with impressive goals against Middlesbrough and Derby, a bright future is predicted for the local boy.

As Manchester United march on to another Premiership title, young players like the aforementioned can and will provide competition for the established stars which can only result in even more success for a team that regularly tastes that oh so sweet flavour.

Sunday 15 February 2009

Can Jose put an end to Milan's title push?

The 270th Derby della Madonnina promises to be an enthralling affair, believe the hype. Internazionale are not performing to the top of their potential, while AC Milan are a team struggling to shake off the shackles of inconsistency. A Milan victory would surely provide a much needed confidence boost for the team and reignite a race for the Scudetto that looked non-existent a few weeks ago. Inter on the other hand could kill off the title challenge from their city rivals and potentially make the Scudetto a foregone conclusion. We wait with baited breath for the most gripping derby in years.

Milan emerged victorious earlier in the season but this time out Inter have the home advantage and an eight point lead over their city rivals. Inter coach Jose Mourinho has moulded a well-ordered unit that is disciplined in its approach to the game, but relies much on the mercurial Zlatan Ibrahimovic who has scored an unbelievable 60 per cent of the Nerazzurri's goals this season.

Mourinho looks set to line up with the more successful 4-4-2 formation he has adopted, after his own 4-3-3/4-5-1 failed to set Serie A alight during the introductory weeks of the season. Douglas Maicon it seems has shaken off injury and looks set to start in defence along with Ivan Cordoba alongside Nicolas Burdisso. Either Maxwell or Davide Santon, the young but hugely rated Inter youngster look set to start at left back. Maicon is incidentally the clubs second highest scorer after Zlatan, which certainly proves his worth and importance to the Nerazzurri.

In midfield, Mourinho will more than likely go with the tried and tested quartet of Javier Zanetti, Esteban Cambiasso, Sulley Muntari and Dejan Stankovic. And in attack Ibrahimovic a certain to start, but who will partner the magnificent Swede remains up for debate, as it appears Adriano may get a recall to the side. He has not played for Inter since January 25th and it remains to be seen what condition he is in exactly. Mario Balotelli may get further game time after his well publicised disagreements with Jose or will Julio Cruz get the nod?

Milan on the other hand go into the game without their key player, Kaka, who injured his foot against Reggina and looks set to be out for 2 weeks. With his absence, Carlo Ancelotti may put his faith in the misfiring Ronaldinho. He has only started one of the last five games but Milan hope he will be at his brilliant best, as he will prove pivotal in Milan's forays forward. The pace of fellow Brazilian Pato and with in-form David Beckham providing the ammunition, the Inter defence will surely have something to think about.

Midfield maestro, Andrea Pirlo will provide protection for the Milan defence along with club stalwart Massimo Ambrosini. Zambrotta and Jankulovski look set for the full back berths, in addition to Kakha Kaladze partnering the legend, Paolo Maldini at centre back. In what will be his last derby, Maldini hopes it will be a pleasant one stating, "My dream is to win this final derby and that is the only thing that matters to me." Lets hope the rest of his Rossoneri teammates show this level of commitment and passion in what promises to be a fantastic occasion.

Thursday 12 February 2009

Where does Giggs rank among the Premier League greats?

With Ryan Giggs becoming the first and only player to score in all 17 seasons of the Premier League, I want to pose a question to you. Is Ryan Joseph Giggs OBE the greatest player ever to grace the Premier League?

Having been at Manchester United since 1990 he made his debut against Everton in 1991 aged 17 years old, and has become an integral part of the football club, producing performance after performance to cement his place on the left side of midfield. His first major honour was the 1992 League Cup where he helped United defeat Nottingham Forest, with Giggs providing the assist to Brian McClair's winner. Soon after, his first individual honour was claimed, the 1992 PFA Young Player of the Year.

A plethora of honours have subsequently followed, 10 Premier League titles, 4 F.A. Cups, 2 Champions League wins, a hatful of other trophies and individual accolades, but incidentally never a Player of the Year award (PFA or Writers) which I find very surprising for a player who has played as consistently as he has over the years.

Overlooking this, he is indeed a true record breaker, the only Manchester United player to have played in all ten Premier League winning teams, only player to win 10 league titles, only player to have scored in eleven consecutive Champions League tournaments, only player to have scored in thirteen different Champions League tournaments and holds the League's record for most all time goal assists with 289. He is extraordinary, unequalled and a phenomenon.

His success has been unparalleled on the field, and you would be hard pressed to find a more decorated player. He never complains about playing out of position, he is never caught in compromising situations and he never criticises his fellow professionals. He himself is the consummate professional.

And has even appeared in The Simpsons . . . how many footballers can say that. Given this, can he be considered the greatest, the best and most splendiferous player to have graced the Premier League...EVER! Forget, Zola, Bergkamp, Cantona et al. Ryan Giggs is the high-water mark.

Tuesday 10 February 2009

Is Ronaldinho's time nearly up at Milan?

Is Ronaldinho's time in Milan almost up? After a disappointing display in AC Milan's 1-1 draw with bottom club Reggina, I ask, can the one time ‘best player in the world' produce the form of 3 years ago and show Milan he deserves a place in the starting eleven.

Only 3 years ago Ronaldinho was hailed as a footballing genius, a mercurial talent, head and shoulders above his nearest challenger. He helped Barcelona reclaim La Liga and win a second European Cup, it looked as if the sky was the limit and the world was indeed his oyster. These successes came after a magnificent World Cup victory with Brazil where he scored an audacious free kick against David Seaman and England to further enhance a growing reputation.

But after a disastrous 2006 World Cup with Brazil, Ronaldinho was on sensational form on his return to Barcelona scoring 21 goals in 32 La Liga games, thus helping Barca retain the league title. Disappointment was to occur in the Champions League, as Ronaldinho and his Barca side were knocked out by Liverpool in the last 16. The following season, Ronaldinho was a shadow of his former self, only playing 27 games in a campaign plagued by injury and reports of dressing room unrest. Barcelona President Joan Laporta then put the Brazilian superstar up for sale in the summer, citing his need for a new challenge.

With limited interest from other clubs, Ronaldinho chose AC Milan over Manchester City and completed a €21 million move. Starting the season strongly with important contributions and such as the only goal in a 1-0 victory over title rivals Inter. He appeared to re-energise an aging Rossoneri squad and having scored a hatful of goals along with a number of assists, it seemed he was justifying the faith Milan had put in him.

Recently, there have been rumblings that he is back to the Ronaldinho of last year, apparently jetting back to Barcelona at every opportunity, he doesn't seem to have shifted the weight he gained last year, lost form and has subsequently lost his place to an aging star who has played the last two seasons in a substandard league. And with David Beckham's excellent form and the team putting together a 7 match unbeaten run, it seems there is no light at the end of the tunnel for Ronaldinho Gaucho, having been dropped for the previous 4 games (before Reggina).

Being given a rare start against bottom club Reggina, he was inconsistent and looked a shadow of his former self, then taken off in the 65th minute, being replaced by 35 year old Pippo Inzaghi. Milan looked a lot more dangerous when he was off the field, and eventually found an equaliser, is this a coincidence or does he just not slot into Carlo Ancelotti's formation. But still, with Kaka's injury it looks as if he will be given another chance in the Derby della Madonnina with Inter.

I for one would love to see him regain the form he showed the world 3 years ago, so he can cement his place among the greats of the game. But I fear his inability to fit into Ancelotti's system could prove to be his undoing, coupled with Beckham's permanent arrival, he may push through a transfer in the summer, possibly to Manchester City and once more try to revitalise his career.

Sunday 8 February 2009

A Picture Speaks A Thousand Words

“A picture speaks more than a thousand words." - How true this statement is! A camera captures moments and conveys them much more effectively than words can ever attempt to. The right kind of photograph can speak volumes about a certain subject. The same holds true for fashion photography, that wonderful branch of photography that focuses specifically on 'fashion'. The trained eye of a skilled fashion photographer can work wonders for a fashion accessory, model or a show, and add to its beauty.

Fashion photography, in the form of presenting garments on and off bodies and the system in which these images circulate and operate, has long been on tenuous ground in both the public and academic spheres. While the public may continue to be critical of the idea of such photography and the idea of fashion in general, its triviality, wastefulness, impermanence and commercialism, many people still buy the clothes and keep up with the trends.

Attempts to legitimize the topic of fashion and its depiction as a subject as an area warranting serious academic consideration and examination however, have proved more difficult. Although these attempts have been increasingly frequent as the role of fashion has become increasingly more evident and influential and its dialogue more social in its mainstream prevalence, the general consensus is still to view fashion and its related institutions in a largely negative manner and its presentation unworthy of consideration beyond a superficial level. Proponents and creators of fashion photography have strained to garner respect for their form as well as maintain an appearance of continuous innovation and a sense of progressive ‘modernity' through each season.

I don’t want to downgrade or deglamourize fashion photography, it is far too much hard work to do that, but let’s not forget that the main reason for its being, to show what a garment looks like, to show it off in glossy magazines and catalogues in order that the readers will spend a lot of money buying it.

A fashion photographer is judged not only on his photographic ability, but how good he is at shifting dresses off the rails. In fashion photography the client always calls the tune and as a result it has traditionally been regarded as the lightweight end of the photographic practice. Its close relationship to an industry dependent on fast turnover makes the fashion photograph the transitory image par excellence . . . the commercial sphere of photographs, the domain of the everyday image, which represents the debasement of a conventional history of photography.
Having said that, the best fashion photographers have always had their own trademarks. Among the best fashion photographers it is always possible to distinguish one from another. The best assignments go to the fashion photographer that stands out and is able to come up with ideas that differ from the norm.

Any competent photographer could make a decent and competent job of photographing a woman’s catalogue or even the fashion page of a popular newspaper, but on a higher level of doing a fashion shoot for “Vogue” a more creative level of thought is needed. Top end magazines, such as “Vogue” etc will only employ fashion photographers that have built up a reputation forever coming up with new ideas in their photography, looking for new scenarios and different props in their pictures, and for a consistency that puts the photographer under a load of pressure.

The nature of fashion and fashion photography to be impermanent, its latent transience in ever changing and shifting trends, generates and exudes a perpetual ‘in-process' quality. This quality is delusory however, as images and styles repeat themselves in carefully calculated and timed increments.

The apparent instantaneousness of fashion lends it an attractive volatility. Fashion is really about maintaining the eternal sameness, preserving the status quo; it is a quixotic gesture, a con trick, a sleight of hand, which makes us think that change is happening when the opposite is closer to the truth. Fashions are not about putting into circulation the really new, because the genuine novelty cannot be absorbed quickly into the cultural formations of everyday life.

Fashion periodicals are the primary purveyors of these images and subsequent identities, with ‘Vogue’ as the gold standard for magazines in this arena. Through fashion photography, these publications exhibit and mediate the ideals of each era. Their role in such activities of dissemination and influence is problematic and damaging on several levels. With the growing popularity and seductive appeal of this medium and the apparent innocuous quality assumed by it, of merely reporting new styles and where to obtain them, the publications' more subversive edge remains hidden.

Fashion magazines do not just present fashion, they instruct in the creation of image and self-representation. Through these publications, women are able to imagine and construct the ‘best' and ‘most desirable' versions of themselves. Fashioning the body becomes a practice through which the individual can fashion a self. Whole distinct identities are formed through dress; social perceptions of wealth, class, taste and personality are mediated by the presentation of the body. The garment constructs the self, and the individual captured in photography memorializes and makes permanent that self.

Today, fashion photography is now not merely confined to recording of an event or a fashion
accessory on film. It has evolved to become a highly stylized art form, capturing an entire era and the trends prevalent during that period of time. Fashion photographers have become a highly influential community in the media world. Today, fashion photography blends fashion and art beautifully, while making a subconscious mark upon us all.